Meet Tuel
OUR NEWEST ARRIVAL
A professional skin and body line focusing on the power of plant botanicals. Wholesale and Backbar available. Made in the USA!
BERODIN WAX
Hard Wax, Soft Wax and More!
The latest and greatest technology in polymer formulation makes this the best wax in the industry. Berodin is a complete waxing system to make your job easier and your client's skin happier.
Wholesale Access:
Exclusive access to pro-only, wholesale items at unbeatable prices.
Rewards:
Earn on every order. Become a VIP—Sign up today and start saving!
Pro Community:
Join 25,000+ beauty professionals thriving and growing with us!
FEATURED COLLECTIONS • SAVINGS • SHOP WHAT'S TRENDING
Best Sellers
Discover What's Hot!
What's New
Explore New Arrivals!
Shop Deals Now
See What's On Sale!
SAVE TIME • EARN REWARDS
Maximize Your Shopping Experience—Quick, Easy, and Full of Rewards
Shop Our Most Popular Brands
SHOP BY PRODUCT COLLECTION
MASTER YOUR CRAFT • LEAD THE INDUSTRY
Grow Your Skills & Business with the latest techniques, tools, tips, and industry secrets.
Award-Winning Training
Courses to Expand Your Services
Pro Tips & Tricks
Tips to Boost Your Business
Have Questions, Need Help?
Chat With An Expert
What Beauty Pros Are Saying About Us...
FOLLOW US ON SOCIAL
@paradigmbeauty.pro
Your Source for Wholesale Esthetician & Beauty Supplies
We specialize in wholesale beauty supplies for licensed estheticians and beauty professionals. Whether you need skincare products, brow and lash supplies, or spa essentials, we carry everything to help your business thrive.
Knowing how important it is to have fast, reliable delivery and exclusive pricing on the best products. That’s why we provide premium esthetician products, expert training, and rewards on every order—ensuring you have everything you need to stay on top of trends and serve your clients with confidence.
Learn More